Pinterest profile basics

There are several simple things you can do to customize your Pinterest profile to emphasize you as an author.

Prerequisite

You have an existing Pinterest account. This can be either a personal or a business account.

Steps

  • Log in to your author profile, then go to Settings.
     

     
  • Click on “Profile” on the left-hand side, or scroll down a little to get to the Profile settings section.
     

     
  • Your name should have been stored when you created your account. You can modify it here if you’d like.
    If your account is set up as a business account, the field name will say “Business Name” – but don’t let that confuse you. This is where your author name goes.
  • Select a unique username, which will be displayed in the URL for your Pinterest profile page. Remember that your readers will see this, so make it something that can easily be associated with you.
    In my case, I chose “jamieauthor,” so to get to my Pinterest profile page you’d type https://pinterest.com/jamieauthor.
  • Enter a short biography, or whatever text you deem appropriate, in the “About you” box. Note that this text is limited to 160 characters.
  • If you’d like to enter your location, it goes in the “Location” field. Note that this is a freeform text box, so if you enter “Planet Earth” that’s exactly what will be displayed on your profile page.
  • Enter your website. If you click the “Confirm Website” box, Pinterest will provide you HTML text that you can add to your site which will allow you to see what pins people save from your website, and will add your logo to any pin that comes from your site.
  • You can choose to showcase up to five boards, which means those boards will be displayed at the top of your profile page. One board will be displayed at a time, and the boards are automatically displayed in rotation.
     

     
  • Click on “Save Settings,” and you’re done!

Create an Amazon Author Page

An Amazon Author Page is very easy to set up, and requires little to no work to maintain after the teeny, tiny amount of time you spent setting it up in the first place.

Why have an Amazon Author Page?

Your Author Page lists all of your books in one place, making it easy for someone who likes one of your books to find other things you’ve written.

You can also add a biography, link to your blog so that previews of your blog posts are displayed, and add videos, photos, and events.

Once your Amazon Author Page exists, your name will appear as a link to your Author Page on any title you’ve published or participated in.

Readers can also find your page by searching for your name in the Books or Kindle Store categories – both your books and your Amazon Author Page will come up in the search results.

Prerequisites

You’ll need a regular Amazon account to sign up for Amazon Author Central. You can use your personal account, or create a new account that you’ll only use for your author persona. If you don’t have an account set up, or if you want to create a new one, you can create one during the steps below.

I created a separate author account so that I could keep the different mes separate, but it’s totally fine if you want to have only one account.

Steps to create your Amazon Author Page

  • Go to Amazon Author Central.
  • Click “Join Now.”
  • Sign in with your amazon.com account credentials.

    If you don’t have an existing Amazon account, select “I am a new customer” and create one.

  • Enter the name your books are published under. A list of books will be displayed. Select your books from this list.
     
    If no books are displayed, but you have one or more titles published on Amazon, you can search by title or ISBN.
  • After you select your book(s), Amazon will send a confirmation email to verify you’re really you.

Notes

  • If you write under more than one name, you’ll need to create a separate account for each name.
  • Every time you publish a new book, it should show up automatically on your Author Page. If it doesn’t, follow these steps to claim your title on Amazon.

Reference: Amazon’s help page on Setting Up Your Author Central Account

Linking your blog to your Amazon author profile

If you have an author blog, there’s no reason why you shouldn’t associate it with your Amazon author profile! Plus it’s super easy and quick.

  • Log in to Amazon Author Central.
  • author page.
  • Click on ‘add blog’.
  • Enter the RSS feed for your blog.

    In my case, my URL is http://jamieferguson.com/feed. The URL to your blog’s feed may be in a different format depending on how your website is set up.

Previews of your blog posts should start appearing on your Amazon author page within 24 hours. They’ll be in the Author Updates section, along with any videos and/or images you’ve uploaded. If someone clicks on one of the preview images, they’ll be directed to that post’s page on your website.

Setting up International Amazon Author Central pages

Just because you have an Amazon Author Central page doesn’t mean your page appears on all of the amazon.xx domains. But don’t panic! This is very easy to fix.

There are multiple Amazon.xx domains, but not all of them offer Author Central. This can and will change over time, so you’ll need to keep an eye on which domains do provide this option.

Here are the currently available Amazon Author Central sites.

Consider creating a profile on each of these sites.

Note that you don’t have to use the same content on each site, so if the French version of your bio contains a catchy French idiom, you can use that on your French profile and leave it off your German profile.

What to set up

  • Create an account with each site if necessary.
    Your existing Amazon Author Central credentials may work on the various international sites; if they don’t, you can create a new account for that country.
  • Your biography.
    You can use Google Translate, or another translation program, to convert your existing page’s biography to the desired language. If you know someone who speaks that language, it’s definitely worth confirming that the text translated correctly.
  • Configure your social media feeds for each site. Check the allowed feeds, and adjust your settings accordingly. For example, one Amazon site might not offer integration with your author blog, even if the others do.
  • Make sure to look at what content has/has not copied over. For example, my titles appear on my amazon.in author page, as does the video I posted recently – but my blog does not. Don’t assume something is/isn’t there – verify it.

(Note that India does not yet support Amazon Author Central pages – I just found it interesting that the video was there, but was not on my UK profile.)

Why set all this up?

You can have readers across the world, not just in whatever country you live in. Take advantage of this – and help your readers find you!!! 🙂

Adding a video to your Amazon author page

You can add up to eight videos to your Amazon author page. These can include book trailers, footage of your cats napping – anything is fair game as long as it adheres to Amazon’s content guidelines.

Prerequisites

  • You already have an Amazon author page.
  • Your video must be:
    • Less than 500 MB.
    • In one of the following formats: AVI, FLV, MOV, MPG, WMV, or MP4.
    • No more than 10 minutes long.
  • You have an actual video to upload; embedding videos on sites like YouTube is not supported.

Adding a video

Note that the URLs will vary if you’re editing your author page on one of the other Amazon sites (.co.uk, .de, etc.).

  • Log in to Amazon Author Central.
  • Click on Author Profile in the menu at the top of the page.
  • In the Videos section at the bottom of the right sidebar, click “add video.”
  • Select your file, confirm your acceptance of the terms & conditions, and click “Upload video.”
  • Wait. 🙂

It can take up to 24 hours for your video to be processed and displayed on your author page. Amazon will send you an email when this is complete.

The video will be displayed in the Author Updates section underneath the scrolling display of book cover images.

An image will be randomly selected from the beginning of the video to use for the still image that appears when the video isn’t playing.

Reference: Amazon’s help page on uploading videos.

Linking your blog to your Goodreads author profile

There are two options for displaying your blog on Goodreads.

  1. Link your existing blog to your author profile.
  2. Create a blog on Goodreads as part of your author profile.

     
    If you don’t have an author website, and don’t plan to have one, option #2 may be for you. If, however, you do have or plan to have your own website, it’s very quick and easy to link your blog to your author profile on Goodreads.

    Your blog posts will be displayed underneath the biography section on your author profile page.


     
     

    Note: If you’re interested in how I got the social media buttons to display at the top of my bio, instructions are in this post:
    Adding social media buttons to your Goodreads author profile

    Here’s what the reader will see if they click on the name of your blog, which appears in between your biography and your blog posts on your author profile.

    How to link your blog to your author profile

    • Log in to your Goodreads author account, and edit your author profile.
    • On the right-hand side of the screen, click on the “edit blog” link.
    • The “Editing Your Blog” page is displayed.
       

       
      You want to link to your existing blog, so ignore the Title and Description fields.
       
      On the right-hand side there’s an option to set an “External blog feed URL.” This is where you’ll post the link to your blog’s feed (i.e. the stream of posts on your blog). Enter your URL.
       
      In my case, my URL is http://jamieferguson.com/feed. The URL to your blog’s feed may be in a different format depending on how your website is set up.
    • There will be one option: “Show full post.” Select this if you want the complete text of each post to display on Goodreads. If you don’t select this, readers will only see the first part of your post, and will have to expand to view the complete text.
       
      I’ve chosen to not display the full posts in order to have more of my posts appear on the screen, but either option is fine.
    • Click “Add Feed,” and you’re done!

Using Jetpack’s “Related Posts” feature

Jetpack is a WordPress plugin that packages a number of features that are provided to people whose sites are hosted on WordPress.com. If you’re hosting your site on WordPress.com, you already have these features; if you’re hosting your site somewhere, you will need to install the Jetpack plugin (which is free).

The Related Posts feature analyzes previous posts you’ve published on your site, then underneath each individual post it displays links to three other posts that are related to your current post.

If you’ve set a featured image for a post, that’s what will display when it’s listed as a related post; otherwise, an image attached to the post will be used. The image will be resized and cropped to be 350x200px.

Note that if the contextual analysis doesn’t come up with at least three good results, no related posts will be displayed.

Activate Related Posts

In the administrative section of your WordPress site:

  • Go to Jetpack / Settings / Traffic
  • Under Related posts, turn on “Show related content after posts”

There are two configuration options listed:

  • Show a “Related” header to more clearly separate the related section from posts
  • Use a large and visually striking layout
    (This will display an image from each related post.)

Note: When I turn ‘Show a “Related” header’ on, that actually turns it off – although it correctly displays in the preview while you’re configuring Jetpack. 🙂

Here are examples of how the different permutations will look.

No header, no images

“Related” header, no images

No header, display images

“Related” header, display images

Customize Related Posts for your site

You can customize what image is displayed, how the image is resized, change the “Related” header text, modify how many related posts are displayed, and a number of other things.

Most of these changes require modifying your WordPress theme, so make sure you’re comfortable with that (and that you’ve backed up your site!) before proceeding. Jetpack provides detailed instructions on how to modify your WordPress theme on their site.

How to create a custom tab for your Facebook page

You can do all kinds of things with a custom tab on a Facebook page. Link to a book landing page, link to a page of cat videos…the sky’s the limit. 🙂

In this image, you can see a custom tab named “Bundles” at the bottom of the left sidebar on a Facebook page. When you click on that tab, the content you specify will be displayed in the middle of the page – to the right of the sidebar, and below your cover photo and the Like, Follow, etc. buttons.

You can add multiple custom tabs to a page. This means you can create a custom tab for a new release, one for your fiction, one for a sale, etc.

Here’s how!

Prerequisites

These instructions assume you’ve already set up:

  • A Facebook profile.
  • A Facebook page.
  • The page you want to display when someone clicks on your custom tab.

Steps to create a custom tab

  • Log in to Facebook as a developer.
     
    Don’t be alarmed by this. You don’t actually need to know anything about software development. 🙂
     
    Go to https://developers.facebook.com/apps, and log in with your normal Facebook credentials.
  • Click the “+ Add a New App” button. A dialog with the title “Create a New App ID” will pop up.

    The ‘Display Name’ is the name that will be used for the tab you’re creating. Set this value, pick your category, then click on “Create App ID.”
     
  • You should now be in your App Dashboard. Click “Settings” in the left sidebar, then click “+ Add Platform,” which appears near the bottom of the main window.
     
  • Select “Page Tab” as your platform.
     
  • For “Secure Page Tab URL,” enter the URL to the web page you want to have displayed inside your Facebook page when a user selects the new tab.
    Make sure to use a secure URL (i.e. the URL must start with https://,
    not http://).
     
  • Save.
     
  • In your browser, substitute the specified parameters, then go to http://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URL. Replace YOUR_APP_ID with the app id in your app’s settings, and replace YOUR_URL with the Secure Page Tab URL.
     
    For example:
    http://www.facebook.com/dialog/pagetab?app_id=1234567890&next=https://yourdomain.com/pagename
     

    • If you’re using Chrome, you may find that it attempts to search for this URL, instead of taking you to it. I’m sure there’s a super easy solution for this, but I got annoyed and entered the URL in a different browser. 🙂
       
    • If you find you get an error 191, add the website’s home URL (in my case, this was blackbirdpublishing.com) to the “App Domains” field, which should appear near the top of the page.
       
  • The Add Page Tab dialog should appear, asking you which Facebook page(s) you’d like to add your new tab to. Select the appropriate page.
     
  • Test to verify that this is working and that your custom content looks right. It’s also a good idea to view your content on other devices, like your phone or table.

Now what?

Create another custom tab, of course! 🙂

One note: I originally pointed to my publishing website’s bundle page, which has a header and a sidebar. That looked kind of weird when viewed through Facebook, so I created a special header-less, sidebar-less page on my website. That page looks okay, but I’m going to play with it to make sure the content is optimized for Facebook instead of for my website.

The format and placement of copyright information pages

A copyright information page will generally include more than just copyright information. Publication information, disclaimers, and design accreditation also appear on this page.

Note that I’m not a lawyer, and am not providing legal advice.

Where should the copyright information page go?

For a print book, this page should go in the front matter at the beginning of the book. I put mine after the title page, which is what’s most commonly done, but it doesn’t have to go in that exact spot – and of course what’s in the front matter will vary by book, publisher, and author. Look through print books that you consider well-formatted for examples. Note that the copyright information page always appears on the left page in a print book.

For an ebook, this page can go in the front matter, but it’s more commonly put in the back matter, at the end of the book. If your book is available on a website that allows readers to see a preview, placing the copyright page in the front means there’s one less page available for the preview. And while you can and should care about this page, it’s highly likely that your readers won’t.

NOLO’s The Copyright Handbook lists specific requirements for where in a book the copyright notice may be located.

Basic elements of a copyright information page

Note that the order in which these elements occur can vary. I suggest you look at other ebooks to decide how you’d like your page to look.

  • Book title
  • Author name
    This isn’t required, but some authors list their name under the title. I don’t include this in my books.
  • Edition
    This isn’t required, but it’s good practice to note the edition if it’s not the first edition.
  • Work of fiction disclaimer
    There’s some question as to whether or not this is necessary, but I put one in just to be safe.
  • Copyright notice
    Refer to a resource like NOLO’s The Copyright Handbook for more information on the various format options and legal requirements.
    Here’s an example of what I use in my books:
    Copyright Ⓒ 2017 by Jamie Ferguson
  • All rights reserved statement
    I’ve read that this is not required, but I include this text – partly because almost everyone still uses it, and that way my copyright page looks like a standard page. There is no one right way to word this text – I looked through examples in other books, and based on that came up with something I now use in each of my books.
  • Publisher information
    This is your publishing press name and URL. You can also include a mailing address and/or other contact information. If you don’t have a publishing press, list yourself as the publisher.
  • Credit section
    If you use stock images, or had an artist design your cover or format the interior, this is where you give them credit. Refer to the stock image site or the designer you worked with to determine if there is specific language you’re required to use. Here’s an example of how mine looks:
    Cover design Ⓒ 2017 Blackbird Publishing
    Cover art copyright Ⓒ Artist | Stock Image Company
  • Library of Congress Control Number
    This is only required if you’ve gotten a Library of Congress Control Number. Chances are you have not. 🙂
  • ISBN number
    If you have an ISBN, it should be listed on this page.
  • Country the book is printed in
    This isn’t required, but is often done in print books.

How do you make sure to do this in each book?

I have templates that I use when formatting my books – one for print and one for ebook. On the copyright information page, the pieces I need to update, or at least review (like the copyright year) are highlighted so that I know exactly what I need to look at for each book. I occasionally tweak my template, but even when I do, just having it already set up means I don’t have to remember all of these details every time.

Do you really need a copyright information page?

Not being a lawyer 🙂 I can’t say if you need one or not – but there’s no reason I can think of to not include one. Plus there’s a lot of information on these pages in addition to the copyright notice. For example, if you’re licensing someone else’s artwork for your cover, you’ve probably signed an agreement that requires you to acknowledge the source of the imagery. These pages are also very standard in the industry, and not having one will look odd.

Copyright notices, as opposed to pages, are not required for works published after March 1, 1989, but there are a number of very good reasons to add them anyway.

If you’d like to learn more, or have specific questions about what is/is not technically correct, please refer to NOLO’s The Copyright Handbook, or one of the many other great resources available.

Whale not included.

Author website basics

There are a few very easy – and very important – things all authors should do on their websites. How you do them is up to you – but if you’re not doing these things, you should put them on your to do list right now.

That said, there’s only so much time to fit everything into, so my suggestion is that you make a list of non-writing tasks, prioritize them all, and chip away at them as you have time. This is how I handle these types of things, and while it can feel daunting to look at your list, it also means that when you do have a few minutes you know exactly what the next most important thing is.

Published works

Make it easy to see the books and stories you have published, where to buy each one, and what your latest publications are.

If someone looks at your website and has to dig around to find what you’ve published, they might give up and leave. Ditto for buy links. The entire experience should be as simple and easy as possible.

It’s also important to make it clear what your latest publications are. If the reader thinks the last thing you published was five years ago, they might conclude you’re not actively publishing – even if you’ve published another seventeen books since then. Sure, your dedicated readers will stay on your website, but even with them you want to make this as clear as possible.


Debbie Mumford does a great job at making it quick and easy to see what she’s published, how to learn more about and buy each story, and it’s clear what her most recent titles are. The “What’s New?” link in her site’s header that goes to a page where she announces new releases. For each title she includes the cover, information about the story, and buy links. In addition to this, the right sidebar of her site has a section called “Check Out Debbie Mumford’s Newest Titles” that contains cover images for her most recent publications. Clicking on one of these cover images takes you to that title’s page on Amazon.

Website -> social media

Links to your social media accounts should be visible on your main page, your blog (if that differs from your main page), and ideally on every other page on your website unless there’s a compelling reason not to put them there. For example, they might not be appropriate on a landing page – but they definitely fit on a page listing all of your published novels.

This is very easy to do, but a surprising number of authors don’t add these links, or else don’t put them on the main and/or blog pages. The easier it is to find you on social media, the more likely it is that people will start following you there.

All of the main pages on my website have a right sidebar which displays buttons linking to my social media accounts at the very top.

Social media -> website

In addition to having links to your social media accounts on your website, make sure to set up links back the other way. And, of course, your social media accounts should link to each other as well.

Consider adding author information to your personal Facebook profile as well.

About the author

Make sure there’s at least a brief biography/about the author section on your website. Not only will your readers enjoy learning a little more about you, this also should be something that a potential editor, blogger, etc. could pull from for an introduction to you on their site.

If you regularly write in one or more genres, consider adding that information as well.

Alex Brandt’s author bio page is a great example. It includes a photo of Alex – while you don’t have to include a picture of yourself, doing so can help your readers feel a little more connected to you. Alex’s biography gives an overview of what she enjoys writing and why, and her charming personality comes through to the reader.

Contact information

What if someone wants to turn your book into a movie, or wants to ask you to participate in an invitation-only anthology, but but they can’t figure out how to contact you? 🙂

Be careful with what contact information you make publicly available. A lot of authors have contact forms on their sites to keep from getting spammed by programs that search for email addresses. Another option is to list a contact email address, but have it display as an image instead of text. Just make sure you have some way that people can reach you.

Newsetter

If you have a newsletter, make the fact that it exists clear, and make sure it’s super easy to sign up for.

DeAnna Knippling has a link to her newsletter signup form in the right sidebar on the main pages on her site. Not only does this allow the reader a quick and easy path to sign up, DeAnna also shows a bit of her very interesting personality 🙂 in this section with the text “STRANGE AND WONDERFUL FICTION – NEWSLETTER.”

Personality/branding

Your personality is going to come out in your website whether you intend it to or not. Put some thought into who you are and what you want to convey, and over time you can modify your site to reflect that.

Valerie Brook’s website is one of my favorite examples of how to incorporate your personality into your branding. She’s got the basic elements present, but by using a movie-like look she grabs your attention on the home page. The header image and font are used throughout her site, continuing her fun theme.

DeAnna’s personality comes out on her newsletter sign-up page. Not only does she make it easy to get to this page, once you’re there it’s hard not to be intrigued and want to sign up for her newsletter – and read her fiction! Notice that she repeats the text “Strange and Wonderful Fiction” which is listed on the sidebar on the pages that link to the newsletter sign-up page.

Adding some of your personality to your site doesn’t have to involve anything complex. For example, one of the things I do on my site is have this super awesome retro shape displayed at the bottom of the sidebar, and every once in a while I use it in other places as well. This is super simple to do, and the image conveys a little bit about my personality.

Now what?

If you’re not sure where to start, don’t panic! 🙂

Make a list of the things you’d like to do to your site, even if you don’t have the time to do them right now. Prioritize these things, even if it’s just noting that one of them is a higher priority than the others. This way you have a plan for what to do and where to begin.

If you want to do something but aren’t sure how you want it to look, consider starting with something basic. For example, it’s totally fine if you have plain hyperlinks to your social media accounts instead of fancy buttons – the key is to get the links set up. You can change how they look later.

When you look at other authors’ sites, pay attention to what you like/don’t like as a reader. This can help you become more aware of what you can do to improve your own website.

I add/improve things on my site bits at a time because I almost never have huge blocks of time – and if I did, I’d want to use most of that time for writing. I keep a list of tasks so I don’t forget what else I want to do with my website, and I add things to it as I learn new things, or realize I missed something a while back. I’ve been working on my site for years, and I don’t see that ever coming to an end. 🙂 But having a plan helps me know what to work on next.