Blackbird Publishing

Managing your Instagram account via your Facebook page links your two accounts.

Note that it does not mean your Instagram posts will show up on Facebook – that’s a completely separate topic.

Prerequisites

• You have an existing Facebook page (note that you must be an admin or editor of this page).
• You have an existing Instagram account.

Why set this up?

Allowing your Instagram account to be managed via your Facebook page gives you the ability to do the following from Facebook:

• Edit your Instagram account details.
• Manage comments on your Instagram posts. This means that comments will show up in your Facebook Notifications, and if you’re using the ‘New Inbox’ on Facebook, you’ll see something like this where you can quickly go to messages sent via Messenger, comments posted on Facebook, or comments on your Instagram photos.
   
  Here’s a peek at how easy it is to distinguish between post types using Facebook’s new inbox.
   
  
   
  You can also manage comments via the Pages Manager app, which is available from Apple’s app store and the Google play store.
   
• Create and manage Instagram ads.

How to manage your Instagram account via your Facebook page

• Go to your Facebook page and click Settings in the top right-hand corner.
   
• Click on “Instagram” in the left-hand sidebar. The Instagram management options will appear on the right side of the screen.
   
  
   
  • To connect your Instagram account:
     
    Click on “Log in,” enter your Instagram account details in the pop-up window, then click “Log in.”
     
    
     
  • To edit your Instagram details:
     
    Click “Edit,” modify your Instagram details, then click “Save.”
     
  • To disconnect your Instagram account from your Facebook page:
     
    Click the “Disconnect” button at the bottom of the screen.

References

• Facebook business posts:
  • An easier way to manage interactions across Facebook, Instagram and Messenger
  • Get Started Advertising on Instagram

This is a simple way to add a Goodreads widget to your author website.

Prerequisites

You already have a Goodreads author profile, and have at least one book associated with your profile.

JavaScript must be supported by your website’s software.

What’s so great about this widget?

The HTML is already formatted, so you get a nice-looking set of mini-book covers and links to your books on Goodreads. Both the cover and title of each book go to that book’s page on Goodreads.

You could create this on your own, of course, but it’s nice to have the tiny version of the image (50×75 px) created for you, the links are already set up so you don’t have to go look them all up, and everything is nicely formatted so the covers are left-aligned and there are horizontal line breaks in between the entries.

Another nifty thing is that whatever color you have set for hyperlinks (I use a light green on my author website) will be applied.

How to add a Goodreads books widget to your author website

• Log in to Goodreads and go to your author dashboard.
   
• Click on ‘Author Widgets’ in the right sidebar.
   
• Scroll down until you get to the ‘Books Widget’ section.
   
• Customize the parameters, and hit enter. The result will be displayed to the right of the HTML box.
   
  Note that if you change the number of books the example that is displayed will match the number you selected, but the HTML in the text box will not. Information on how to get around this is in the ‘customize’ section further down in this post.
   
  
   
• Copy the HTML in the text box, and paste it wherever you want it on your website.

Exactly where you want this text to go will depend on what software you’re using for your site, how that software is organized, etc.

In my case, I’m using WordPress and have several custom sidebars set up, so I added my books HTML to one of the sidebars, then have a plugin set up so that my other sidebars reuse that chunk of code so it’s only in one place.

Are there any issues to be aware of?

There are several issues with using this widget.

• The Goodreads site implies that you can set the number of books that will appear in your widget, but this doesn’t appear to be working. My widget code contains information for only 5 titles. When you increase the number the correct number of books appears in the example on the Goodreads site, but it doesn’t appear in the HTML they provide to you.
   
• There’s a note on the Goodreads page stating “Books are ordered by popularity on Goodreads,” which makes sense. However, one of the five books that appears in my generated HTML hasn’t been released yet, and several others that have been released and have reviews don’t appear in my HTML.
   
• The text you’re copying/pasting is fixed, including the reviews and ratings – so if these change you need to re-generate the HTML on Goodreads.
   
• The generated HTML contains a link to your Goodreads author page, and looks something like this:
   
  Jamie Ferguson’s books on Goodreads
   
  There’s nothing wrong with this, but it might not fit the way you want your website to look. For example, this came out as much larger font in my sidebar than I wanted.

But never fear! You can customize your HTML!

How to customize your HTML

This requires either a trivial knowledge of HTML, or a bit of bravery on your part. 🙂

Here are examples of a few things you might consider doing.

• Remove or modify the link to your Goodreads author page.
   
  If you look at the generated HTML, you’ll see something like this.
   
  <a style=”font-size: 1.3em; color: #382110; text-decoration: none;” href=”https://www.goodreads.com/author/show/3285253.Jamie_Ferguson?utm_medium=api&utm_source=author_widget”>Look at my books!</a>
   
  You can remove this entirely, customize the text, font, etc.
   
• Add more books to your HTML.
   
  Presumably the 5-book limitation is a bug and will eventually be fixed, but here’s how to add more books to your generated HTML.
   
  Change the number in the settings on Goodreads’ page to something larger so that the book(s) you want to put in your widget are listed. Then look at the page’s HTML, find the <div class=”gr_book_container”> section for the desired book(s), and copy/paste it into the HTML on your site.
   
  Here’s an example of one of my books using Chrome’s developer tools to look at the source.
   
  
   
• Remove the reviews and ratings.
   
  You can leave these in if you’d like, of course, but you might want to take them out if you don’t like the fact that the numbers are fixed until you copy/paste the next version of HTML from Goodreads.
   
  For each book, remove the section that looks like this:
   
  <div class=”gr_review_stats”>
  ratings: 1 (avg rating 5.00)
  </div>
   

References

• Goodreads help topic: “How do I add a widget to my blog?”
• Goodreads help topic: How do I install the Goodreads widget on Blogger?

BookBub Author Profiles are useful even if you never run a BookBub ad, and they’re quick and easy to set up. And why pass up a chance for free marketing? 🙂

Prerequisites

Before claiming your profile, decide if you want to use the same log in information as your author self, or both your author self and your reader self.

I prefer to keep my accounts separate, so I have one BookBub account for Jamie the reader, and a separate BookBub Partner account for Jamie the author; both use different email addresses. I do this for every site I use – and I have separate accounts for Blackbird Publishing as well on those sites where that’s appropriate. I find the separation helps me better track which role I’m acting in when I do something. But there’s nothing wrong with mixing if that works better for you.

Why should you claim your Author Profile?

• Any BookBub members who ‘follow’ your profile will be sent an email alert when you release a new book (as long as you’ve claimed the book in the first few days after release), or when you run a BookBub Featured Deal. This email includes your cover, a brief description of your book, and links to purchase your book at the retailers. The email also gives readers the ability to bookmark your book.
   
  Note that this applies to new releases in the U.S. only.
   
• BookBub occasionally suggests authors for readers to follow, and they prioritize authors who have claimed and completed their profiles.
   
• Your profile can contain links to sign up for your newsletter, your author website, etc.
   

Claim your Author Profile

• Go to BookBub’s Author Profile page and click the “Get Started” link in the section labeled “Create an Account & Claim Your Profile.”
   
• You’ll be taken to a sign in screen. If you’re using an existing BookBub reader account, you’ll be asked to create a BookBub Partner account; if you are creating a new account, click on the “Sign Up” link next to the text “Don’t have a Partner account?”
   
  Note that you must set your role to “Author” in order to be able to claim your profile.
   
• Go to the Partner Dashboard and click on the link “Manage Your Author Profile,” then walk through their screens to find and select your author name.
   
• BookBub will review your request, and it can take up to a week for them to do so. This process should go smoothly, but contact BookBub’s support team if you run into any issues.

 
Note that you have to create a separate BookBub Partner account for each author name, as you can only claim one author profile with each Partner account.

Configure your Author Profile

• Log in to the BookBub Partner Dashboard.
   
• Click on your profile icon in the top right-hand corner of the screen, then select “Manage Profile.”
   
   
• Add a cover photo and a biography. Hyperlinks will look like text when you’re editing, but will be displayed as actual links to the reader.
   
  Note that the genres are not editable; they are set based on the categories of the books that BookBub has associated with your profile. BookBub’s help page on this topic refers to an older version of their profile screen, so contact them directly if you’d like to modify your genres.
   
• Click on the “View Profile” link at the top right-hand side of the page (underneath your profile icon) to see what your profile looks like to readers.
   
• If you’d like to get copies of the email alerts that are sent to your followers, go to the View Profile page, click the gear under the “Edit Profile” link, check the box next to “Send me copies of email alerts my followers receive.” and click “Save Changes.”

Manage your books

BookBub will automatically associate your books with your profile, but it’s important to make sure all of your books are listed. In my case, they correctly linked three books to my profile, but I had to manually add the others.



• To add books, either go directly to the My Books page, or select “Manage Books” on the View Profile page, then click on My Books.
   
• Click on “Add Books” at the top right-hand side of the page.
   
• Search for your book, then click the “Add” button that appears next to it.
   
  You can search by title, Amazon URL, ASIN, ISBN, or a keyword.
   

I was unable to add two collections that I’m in. My guess is that this is because my name doesn’t appear on the Amazon sales pages; Amazon only allows you to list 10 authors on the sales page, and there are more than 10 authors in each of these titles. I sent a note to BookBub, and will see how that goes. (Note that you can claim a title as your book on Amazon even if your name isn’t listed on the sales page.)

References

• BookBub’s help page “How do I claim my Author Profile?“
• BookBub’s help page “How do I claim another Author Profile for my pen name?“
• BookBub’s help page “How do I update the genres on my Author Profile?” – This help page refers to an out-of-date version of the profile page, but it does provide a list of the supported genres.
   
 

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YouTube channels can be handy for book trailers, videos of you being interviewed about your books, videos of your cats playing…whatever makes sense for your author and/or publisher persona. 🙂

Prerequisites

• You already have a Google account, and therefore a YouTube account.
   
  If you have an existing Google account you want to use, you can log in to YouTube.com with that account.

  If you don’t have an existing Google account (or if you have one, but don’t want to use it), go to YouTube.com, click ‘Sign in’ in the top right-hand corner of the screen, then click ‘Create Account’ to create a new Google account.

• You have a video to upload to your soon-to-be-created channel.

YouTube channel types

There are two types of YouTube channels:

1. A personal channel owned by your Google account. Only you can manage this account.
2. A channel owned by a Brand Account. Multiple people can manage a Brand Account.

YouTube allows you to create one channel owned by your Google account; all additional channels must be owned by a Brand Account.

You can move a channel to an existing Brand Account, so if you start off by creating a personal channel you can always move it to a Brand Account later if desired.

Note that creating a Brand Account also creates a Google Plus account.

Creating a YouTube channel

• Sign in to YouTube.com
• Click on your profile image in the top right-hand corner of the browser.
• In the pop-up that appears, click the gear icon.
• If you have no existing channels:
   
  • Click on “Create a new channel.”
  • A pop-up will appear asking how you want to use YouTube.

    

  • If you want to use your Google account, click ‘Create Channel.’

    If you want to create a Brand Account, click ‘Use a business or other name.’

  If you have one or more existing channels:

  • Click on “See all my channels or create a new channel.”
  • You’ll be taken to your channel list.

    

  • Click ‘Create a new channel.’ You’ll be asked to create a Brand Account.

    

  • Enter the desired name and create your Brand Account; this will also create your channel.

Upload a video to a YouTube channel

Select either your Google account or, if you have one or more Brand Accounts, the appropriate Brand Account. Make sure the profile icon in the top right-hand corner of the page matches the account/channel you want to upload your video to.

• Click on the upload icon at the top of the page.

  

• Click on ‘Select files to upload’ and navigate to your video, or drag and drop your video file.
• Select the visibility for the video; the default is Public.
• Enter whatever values you’d like – a description, tags, etc.

  

• Click ‘Publish’ to publish the video to your channel.

References

• Google’s documentation on managing a Brand Account.
• Google’s documentation on creating new YouTube channels.

Videos will appear in the left sidebar on your Goodreads author page, underneath your profile photo and the list of your followers.

Prerequisites

• You already have a Goodreads author profile.
• Your video is hosted on YouTube.com or Livestream.com.

Adding a video

• Navigate to the ‘Add a Video’ page. There are two ways to get there.
  • Option #1
    • Go to your Goodreads author profile.
    • Click ‘Add New’ in the videos section in the left sidebar.
  • Option #2
    • Go to your author profile.
    • Click ‘Edit My Author Profile’ at the top of the right sidebar.
    • Click ‘videos’ in the left sidebar.

   
  

• Add a title and the video URL (aka the URL from YouTube or Livestream).
• Add a description if desired.
• If your video is about a specific book, select the book.
• Select the channel – trailer for a book trailer, etc.
• Select tags for the video if appropriate.
• Click ‘save’ to save your video.

Viewing and modifying your existing videos

• Go to your author profile.
• Click ‘Edit My Author Profile’ at the top of the right sidebar.
• Click ‘videos’ in the left sidebar, and then your videos will be displayed.
   
  
• To edit a video, click on the name of the video, then on “Edit this video.”
• You can also add comments to your own videos by clicking on ‘Add a comment.’